How to Activate Your Digital Employer Brand Like LOreal

How to Activate Your Digital Employer Brand Like LOreal Getting your employees involved is one of the most effective means of building a strong employer brand and in turn boost your talent attraction efforts. So how can you get your employees involved in the employer branding for your organisation and whats the next big thing for digital employer branding? I spoke to  Alexander Onish who is the digital employer branding manager of LOreal, a front runner in social and digital employer branding, to get some of his best advice and insights! Listen to the interview on iTunes, SoundCloud or keep reading for a summary. And dont forget to subscribe to the Employer Branding Podcast. What  LOreal do and how Alexander fits in: About LOreal:    LOreal as you probably know is the world leader in cosmetics, beauty and grooming around the world. We have companies in more than 70 countries, were selling products in around 130 and basically we are on a mission to help provide confidence to men and women around the world, by making them feel better about themselves, protecting them against skin cancer, making them put together their optimum version of themselves, when they are presenting themselves externally and ultimately trying to make the world a more beautiful place. Alexanders Role: In terms of what I do there, Im in charge of HR communication and specifically with digital communication. Im not at all from an HR background. In fact Im coming from the e-commerce and digital marketing world, where I was working on Kiehls in the US for about 2 years. And now my job is to use the same digital tools that I used for selling skin care in order to help attract top talent, which means managing the career websites and all of the campaigns that drive traffic there. CRM campaigns with our email database, social media and content strategy, as well as employee feedback tools. And kind of on the side, just because I am an additional person working in HR, Im helping with the upscaling of the entire HR community and helping introduce and onboard tools that help digitalise and get people to understand the objectives of why digital is so important even if were not talking about marketing. The objectives of digital employer branding at LOreal: Well Ill go first through a principle that we like to use which is the loyalty of the principle, which follows the consumer on the main stages of their awareness of a product: Their evaluation of a product; Their purchase of a product; Their post purchase advocacy of that product. So in the HR world we use the same loop, but we replace the purchase with apply. So we want to make sure that were developing campaigns and working with platforms in order to increase the awareness of LOreal as an employer. Then give all the tools possible to help evaluate the benefits and possible options that you could have with a career. The next step is to apply; and then once youre inside LOreal, to of course advocate on behalf of the company, in order to use the power of the network and the recommendation and the word-of-mouth to make more and more people come to join us. So, our employer branding team is separate from the talent acquisition team; but we work very closely in tandem with them in order to make this loop as solid as possible. We focus as much as possible on the awareness and evaluation parts of the loop and of course on developing different platforms and procedures for inciting advocacy. LOreals  employer branding  methodology: Think digital:  In employer branding we love to be, I guess, as digital as possible and what we do is a lot of testing and learning. In the digital world its better to to launch something and then improve after you have learned about how it  works, so test and learn. So when we see a new platform or a new system thats not necessarily meant for employer branding or HR communication, we say what could we do with this? Is there a way that we can hack it? Is there a way that we can use this media or take some of our existing content and put on this platform to reach people that we havent reached before. Share content: We have tons and tons of great content that were creating ourselves, but were also collecting from all parts of the business all around the world and a platform, like for example SoundCloud, which normally is for DJs and artists to showcase their newest tracks, could actually be used in fact for showcasing interviews of people and we use that as a content repository and we use that to share sounds if you will on all of our other channels. Some hard lessons  learnt: Know your audience: Just because you want to talk about something that you think is attractive to a candidate, or that you really want to share about your company because you think its really cool, it doesnt mean that the candidate actually cares or that the message is going to even work on social media or digital channels, or even off-line. So first you have to really analyse the things that youre actually credible to speak about and then of course intersect them as I was saying before with whats attractive; then you have something worth of talking about. Get employees involved: Also I guess say that its been an uphill battle and in some cases specifically with a project like Glassdoor.  You know its a place where people could certainly air their dirty laundry and as it has traditionally been a place where we dont want employees to go because we were afraid of what theyre going to say. But in fact if we treat this opportunity right and try and re-frame how the platform is perceived, or how other new digital platforms are perceived, then by showing what the possible benefit is or that they wont  be ignored anymore then we help try to change the discourse. Experiment: If youre trying to launch something new or youre trying to launch something interesting, that you think is really going to make a difference, with employee advocacy, or with social media strategy, or a new candidate portal for example, that really takes itself out of the corporate environment; dont be afraid to challenge the norm because the only way that youre going to be able to make any change if you may be think of further than what people want you to go then you bring it back a little bit. But there are  certainly going to be obstacles in your way, especially in the HR world where people are certainly concerned about privacy and people are certainly concerned about ensuring that we keep our image and our reputation as positive as possible. The future of  digital employer branding: Create a good experience: Its not about employer branding anymore, its certainly about the employee experience and giving the power if you will, back to the employees. We talk a lot about advocacy and employee engagement and we want our employees to be sharing content and sharing their stories to their networks, which essentially does all of the work for us. I think that in the future, there wont be employer branding teams when you have an engaged workforce that knows exactly what and how you want them to share. Employees will be more involved:  When I talk more about giving the power back to employees, I think its about creating platforms and encouraging the use of platforms, that get people to leave feedback and get people to play an active role in the construction of the future of the company; because first of all when people do in fact share they really feel like this culture is something that they can be proud of and something that theyve constructed them self. But also you create a much better version of the company, so Glassdoor is a really important platform for not just for recruiting, but also for employer branding and getting people to go there and know that this is a place that we want them to share their experience. So employer branding can be a much bigger role than you think as a change agent, because the tools are normally perceived as external are also internal. But were also working on launching internal engagement apps that actually encourage people to read news stories about us and share them on their own personal networks and that also gets people embedded into our culture, plus becoming advocates as well. Follow Alexander on Twitter  @AlexOnish  and subscribe to the Employer Branding Podcast.

Legal Secretary Cover Letter Sample - Algrim.co

Legal Secretary Cover Letter Sample - Algrim.co Legal Secretary Cover Letter Template Download our cover letter template in Word format. Instant download. No email required. Download Template Related Hiring Resources Legal Secretary Job Description Sample

The Q A column Where I (sort of) answer questions you (sort of) asked

The Q A column Where I (sort of) answer questions you (sort of) asked Its the Penelope Trunk QA column. I like to think my columns answer the questions that people dont ask but should. But today Ill answer the questions that people really ask. Most popular question: How can I switch jobs and not take a cut in pay? Of course, the answer is that you cant. But people never ask the question like that. Instead they write six paragraphs about their situation at work, their spouse, their 401K, and then they ask me how they can avoid suffering. Switching careers is hard. Only rarely do fifteen years in your earlier career count for anything. Usually, you start a new career on the bottom rung because your knowledge is not worth much. So you must weigh the terribleness of eight hours a day in a career you dont like vs. having to tighten your budget strings. Heres an idea, though: In your new job, where you know nothing, spend your time at home learning about the new profession so that you dont have time to go out and spend money you dont have. Second most popular question: How do I become a freelance writer? Its a riff on the first question, really, but hey, its a bad economy and lots of people are unemployed in their current field. Heres how I became a writer. I started writing when I was six and wrote nonstop, about things no one cared about. Then I thought, I like to write, I should get paid for this. So I went to graduate school for writing and the first day, the teacher said, If any of you can imagine yourselves doing anything but writing, you should do that. Writing is hard, and lonely and full of rejection and youll never make any money. I stayed in school (I had a fellowship who can give up free money?) but after school I got a job in marketing at a Fortune 500 company. And I made a lot of money. But I kept writing. For ten more years. I wrote after work and when my jobs were slow, I wrote at work. I used my vacation time to send writing to publishers who rejected me. But then they stopped rejecting me. And slowly, I realized that I could support my family with my writing. So I took the leap. (And, note, a huge salary cut.) If you think you want to be a writer, first pay heed to my teachers advice. If you still want to write, remember that most writers spend years and years writing before they get published. So keep your day job until youre sure you wont starve. Third most popular question: How can you say that people with messy desks are ineffective at work? (This mail is in response to a column.) The answer to this question is that in the column I reported on a study that showed that co-workers perceive that people with messy desks are unorganized. The point of the column is that you can say you work fine with a messy desk, but studies show that your co-workers will never be convinced. Youd think people would read this and clean their desks. But instead of cleaning their desks, they write to me, to tell me the study is wrong. The defensive mail about messiness and the scared mail about career changes all reminds me of how difficult it is to be honest with ourselves. Most people get stuck (under piles of papers, under the weight of a lucrative career) because they are scared of seeing what is really best for them. Its easier to see fear of change in other people than it is to see it in ourselves. But seeing it in readers makes me more determined to face it head on in my own life. So, thanks again for all your mail. Please keep writing, even if you just want to yell at me.

35 Must-Have Tools For Startups - Classy Career Girl

35 Must-Have Tools For Startups There are a ton of tools you can use that are perfect for start-ups on the web. These tools will help you improve the  quality of your business. Website Bluehost (domain and hosting) WordPress (choose your theme) WP-Curve: Tech support to help you with WordPress Lead Magnet Thrive themes Leadpages Click Funnels Convert Kit Social Media Content Design Canva Picmonkey Wordswag (mobile app) Adobe Spark Social Media Scheduling Hootsuite ViralTag (includes Pinterest) Later.com (instagram) Bookkeeping Quickbooks Xero.com Excel Collect Payments Paypal Woo Commerce Shopify Stripe 1shoppingcart Square Samcart Delegate 99Designs onlinejobs.ph Upwork Fiverr.com Elance Legal Legalzoom Email List Mailchimp (beginner/free) Aweber Active Campaign 1shoppingcart Infusionsoft (advanced) Leadpages Drip

How to Write a Resume - Resume Builder Writing Tips

How to Write a Resume - Resume Builder Writing TipsIf you want to learn how to write a resume, you will need the correct resume building tips. You will not get these tips from any books or websites, they will only lead you in the wrong direction. There are many different factors that can lead to an ineffective resume.The first thing that you will need to do is make sure that your resume is very professional. This is the first step to know how to write a resume. There are many people that have researched and learned how to make a resume that will do the job for them. When you have a professional looking resume, you will be able to put yourself ahead of the competition.The next step to learn how to write a resume is to make sure that you make use of all of the important sections of your resume. The section titles that you have to include can help you begin to learn how to write a resume. The section titles should make it easy for someone to read and understand what your resume has to o ffer.The last step is to put all of this knowledge together in order to achieve the best result. It is important to take everything you have learned and put it all together so that you can create a professional looking resume. Remember that each resume builder that you find online is going to tell you what to include in your resume.You will not need to search far and wide to find the information that you need. They are all going to tell you what to include, but they are not going to be telling you the right information that you need to learn. Once you know how to write a resume that will meet the requirements of the job that you are applying for, you will be able to find a job that will be right for you.You need to get yourself a good position in order to succeed. If you do not know how to make sure that you are in a position to do this, you will only end up frustrated. Once you know how to use the resume builder that you have found, you will have learned how to write a resume that is going to make you stand out in the resume market.When you have learned how to write a great resume, you will be able to look forward to submitting it to many employers. This is the next step to learn how to write a resume. Once you learn how to write a resume that is effective and keeps you ahead of the competition, you will be able to move on to the next step and get the job that you are applying for.These are the resume building tips that you need to know about if you want to know how to write a resume. Do not waste your time trying to learn these tips when you can find the free help that you need on the internet. You will be surprised at what you can find when you use the resources that are available to you.

How to Email Your Resume and Cover Letter - CareerAlley

How to Email Your Resume and Cover Letter - CareerAlley We may receive compensation when you click on links to products from our partners. Climbing to the top demands strength, whether it is to the top of Mount Everest or to the top of your career. Abdul Kalam When you apply for any job, your resume is your first impression on the potential employer and you must make it a lasting one. It will introduce you to the employer. As it is your first impression, you want to ensure you make the right impression. After writing your resume, you will most likely send your resume and application via e-mail. You will also need a cover letter to accompany your application. A cover letter is a personal document and should introduce you to the hiring manager. Although, your cover letter is a summary of your CV, it must not include the details exactly as presented in your CV. It must talk of the unique, job specific details that are not included in your resume but make you a prime candidate for the job opportunity. Your work doesnt end after writing your CV and cover letter. You must be careful while sending the application and cover letter via e-mail to the potential employer. Here are some basic tips to follow while sending an e-mail to the prospective em ployer. How to E-mail your Resume and Cover Letter: Sending your application via e-mail is the professional way of applying for any job. You need to follow some tips when you are sending an application: If there are any special instructions to follow while sending the resume, employers mention it in the job advertisement. Going through the job advertisement you will know whether employer is expecting the resume or cover letter in any particular format or style and you can draft the documents accordingly. It is important to obey all the instructions provided by the employer. Select the appropriate format for your CV. Resumes are generally sent as an attachment and cover letter has to be sent in the mail body. However, some employers may demand both the documents in attachment. Open your mailbox and go in the compose section for composing the mail. You must have written a cover letter in text format in word processing tool. Select the entire content of the cover letter, copy it and paste it in the letter body of your mail. Thus, your cover letter will be inserted in your mail. Now you have to attach a copy of your CV. Know the location where you have saved the updated copy of your CV. Click on the Attach a file button and select the CV and press the open button. Your CV will be automatically attached to your mail. Make sure to include your contact information after your signature in the letter body. The subject line of your mail must include the job title you are applying for or the job code as provided by the employer. more What Employers look for in your resume After you have entered all the necessary information and attached all the documents, enter the e-mail ID of the employer you want to mail your application. Do not send multiple applications at a time. If you are applying for more than one job, apply them separately. Or you can also use the option of Cc or Bcc to avoid disclosing the mail IDs of the recruiters. Make sure that your application is sent to the employer. Sometimes, due to the technical problems, your application may not be sent and gets saved in drafts. Hence, check your sent mails after sending an application. You can use the following reference reference link (resume examples) to draft an impressive resume. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Visit me on Facebook

How Often Should I Update My Resume - CareerAlley

How Often Should I Update My Resume - CareerAlley We may receive compensation when you click on links to products from our partners. By Rowe LeathersContributor, Career Services I am often asked that question, and my usual answer when asked is, I dont know. My answer is not meant to be flippant; however, I believe the better question is, When should I update my resume? Your resume is a reflection of your professional life. It should be updated periodically as you advance in your profession. If you are not updating your resume with new information, achievements, or education, consider taking an assessment of where you are in your career. Long periods without making updates on your resume may be an indication that your career is not progressing. New information does not have to be a major change in your career. Small changes in your job role may be enough to warrant making small adjustments. The new addition to your resume should convey your qualification and professional development in your field. If you find yourself needing to make updates to your resume, you should embrace the opportunity with excitement! Updates mean that you have had new experiences and that you are developing as a professional. Recent activity in your career may mean you are moving towards a new area of specialization. Consider these as reasons to make updates: Promotion Additional education New certification or license Recent accomplishment For those who are eager to energize their resume, but feel they have little to share, there are steps you can take while you wait for the next promotion. Consider the following options: Become a member of a professional association for your industry Seek opportunities to give back to your community and volunteer your expertise Get involved with committees at work that provide opportunities to try out new roles and learn new skills Updates to your resume will infuse new energy both on paper and in your confidence. Confidence in your job role will help you step out of your comfort zone. Knowing that you are developing as a professional will motivate you to step up to new challenges that may lead to opportunities with new possibilities. This article fromOnlinecareertips.comwas republished with permission. We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ Visit Joeys profile on Pinterest. what where job title, keywords or company city, state or zip jobs by What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search